{theqoo} A Korean cosmetics company's darkest shade foundation that's become an issue overseas.

Pic not included.

Before we dive in, here's the original Tiktok (for context, and also so that I don't have to translate the Korean 😅😉)

@missdarcei @TIRTIR just dropped 11 new shades of their cushion foundation making them the most inclusive Korean foundation! And there’s more coming…👀 Find your shade on Amazon! #makeup #kbeauty #beautytok #foundation #korean ♬ original sound - Darcei

For your information, Euphoria's foundation has received a lot of criticism overseas.

Original post here

Comments from theqoo don't have ratings.

- The colour came out really well. Well done.

- Oh, it really matches her skin colour well.

- But most black people seem to have really good skin. Just patting it on does the trick.

- She must be so happy.

- If you're targeting overseas markets, that's the way to go.

- It definitely helps if you pay attention to the diversity of your consumers. 

- A lot of foreign companies manufacture their cushions in Korea.

- At this level, it's planned virality from the beginning. Does it make sense to make a product in one month?? It's ridiculous to pretend it's not planned...

- Well done. Sell a lot.

- Let’s spread K-beauty to the whole world~~~

- Cushions are originally from Korea, by Amore.

- Black skin has a variety of tones, so I think it's great that they matched it.

- I was curious how it ended up looking, so I went into her Tiktok. The colour came out perfectly.