SM: We're willing to give up conventional beauty shots.

 

Translation:

@rimayoon_sr (edited) · 15 hours ago

Even if it means sacrificing some conventional beauty shots, I would love for you to create bold and innovative images. That idea made my heart race 😢.

The more we communicated, the more I was deeply touched by the openness of those in charge 😢😢.

This is the music video for aespa's first full album title track.

-Taken from a post made by aespa's 'Armageddon' MV Director

Translation:

Overall, a dull and dark look

but, visually not monotonous

brown/green/pink/purple color tone distribution

Creature artwork

The sharp part has a metallic texture... but with metal material fluid...

+++ resin or liquid glossy texture

++++++ need to add slimy skin texture elements

-Concept notes made by the director on notepad

Original post here.

Comments have no ratings.

- "It truly felt like a work of art... It seems like the combined efforts of everyone involved have brought forth an extraordinary creation. The members of aespa, as well as the staff and director, all deserve immense credit."

- "The real creators who understand the essence of true creation is who should have the authority to communicate their ideas, and this is how artworks like this emerge. SM's future looks bright."

- "Giving up on beauty shots = Birth of a masterpiece."

- "It's worthy of a music video award."

- "I actually like the grotesque beauty."

- "I usually dislike this kind of thing, but lately, I've been watching the Armageddon music video every day. LOL. It's truly a masterpiece."

- "I found myself watching the music video several timesㅠㅠ It's just too good."

- "Beautifully bizarre"

- "K-pop workers, fighting!ㅠㅠㅠ"