An artist who took a shot at HYBE on Instagram.

Translation of post:

Seeing your works, we thought it would be great if we could gather and create fun results together with the virtual idol project we are currently working on. We would like to propose a project to you.

What we would like to inquire about is:

1. The finalization of the character design sketches that we have prepared

2. Creating visualizers for the title song.

We are looking at a mid-March deadline, so we would appreciate it if we could discuss detailed schedules and work contents.

Translation of caption:

We received an inquiry from a subsidiary of H company this year regarding the design of a virtual girl group. I asked for detailed inquiries and cost discussions, but the designer contacted me without any response, making me feel uncomfortable.

Today, the virtual girl group announcement from HYBE was made, and everyone around me said they thought I had worked on it after receiving the image, which made me feel uneasy.

As you can see in the third image, the high-quality sketching and colouring style shown to me were completely different.

Do fans know that I did not receive this job?

They contacted me for an inquiry, but the commission was not made. The resulting work, which is similar to my style but completely different from the original sketch, is truly a coincidence, right?

It seems like they worked really hard with references, tracing, or spotting.

COMMENTS

Comments have no ratings.

- "Wow, they specialize in plagiarism and uncouth behaviour."

- "How can a big corporation involved in cultural and artistic projects behave in such a manner?"

-""Wow, this artist's work is really good, isn't it?? Collaborating should have turned out much better than it did now. So why is it like this??? Are they really less capable than small businesses or something?"

- "How can they continue behaving like this without any consideration for the company's image, especially after the incident involving Min Hee-jin?"

- "They seem to have no corporate ethics ㅋ They copy others' ideas and freely use real people's likenesses ㅋㅋㅋ Is it because they're reluctant to pay money? ㅋㅋ They don't want to pay money but want to use others' ideas?"

- "

HYBE's design

Design by the artist

HYBE's final design

- "At this point, the company's legacy should simply be acknowledged as plagiarism."

- "Isn't it impressive how they can still manage to lower the quality even while parodying? An intriguing company, truly."

- "After shamelessly copying NewJeans, they're now tormenting other idols and creators in every direction while complaining about feeling unfairly treated."

- "I mean, the company isn't even broke, so why do they act like this with everything they do?"

- "Stealing has just become a habit."

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